Flex Your look is a campaign which features an activation in which in an iconic location in Milan, Berlin and New York.

W.e created a graffiti featuring the faces of our testimonials, with the message “flex your look” a week later, to reveal the message we painted the new glasses on the faces and added the puma logo. On top of the activation we also created retail print materials and the editorial shoes as well as the concept for the look and feel of the campaign