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Umbrella Academy
The Umbrella Academy - an unknown series about an unknown, dysfunctional family of superheroes had to launch in the Philippines. In Manila especially, people go crazy about celebrities.
6 Celebrity Royalty influencers in The Philippines took upo the role of each of the superheroes of the Umbrella academy.
We threw an A-List celebrity party. Only to find out that in order for it to start, each influencer had to escape their superhero room. Instead of superpowers they had real-time help from their fanbase, following them on instagram livestream.