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Emozioni prima pagina
Since 1896 Gazzetta dello Sport narrates the passion of sports. The historical Italian daily is the 2nd most read broadsheet in the country and faced a change in format and content.
If looks may change, the emotions never will. We used the most iconic headlines in over 100 years of sports journalism and re-assembled them to announce the news.
We created OOH posters andPrint ads with our “collage headlines” Moreover, we created a web app in Gazzetta.it websites where users could generate their headlines and share them on social media. With incredible results.