Adidas

Why I run

context

Presenting the new revolutionary Line Up of adidas UltraBoost to the World Wide salesforce cannot just be relegated to a product presentation. As these new shoes will revolutionise the way and why we run.

idea

Products become experiences.

what we did

Create a 2 days experience across Berlin, and four experiential pavilions at adidas Run base - Berlin in which all attendees will be immersed in the product experience.

need a pigeon?

Or a flock? Give us a shout.
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