Gazzetta dello Sport

Pink Invasion

context

The roads of Milan’s shopping district are packed. The city is cold and grey. Not many people are going to the Gazzetta dello Sport Store.

idea

Throw a ball to an Italian, and see what happens.

what we did

Gazzetta dello Sport made the people of C.so Vittorio Emanuele play, and gave them a 20% discount for their christmas shopping at the nearby Gazzetta Store. The discount, (surprise!)was printed on each ball. The activation resulted in a 30% increase in daily sales and made the Italian news headlines.

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