Goodyear

Days of Endurance

context

Not everybody understands the effort, research, and endless testing on the track to achieve consumer tires which grant performance, safety, comfort and durability.

idea

Endurance days is an instagram real which in 90” shows a day on the highway in a supercar to witness the Iconic 4h of Mugello Endurance race by ELMS. To understand the importance of tires in racing and consumer cars.

what we did

We installed Goodyear F1 SuperSport tires on a track-driven car and used it to travel across Italy, see the race and learn from the Goodyear racing team about tire performance.

need a pigeon?

Or a flock? Give us a shout.
Neon Pigeon - Part of Neon nest srls - Legal Address - Via Don Carlo Gnocchi 4 - MIlano  20148 - PIVA - IT3511460969