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Come to Live Italian
Italy is the 2nd most desired travel destination in the world but only in 6th position for actual travel. Moreover, tourists who want to travel to Italy want to be more than tourists but experience the typical “joie de vivre” and rhythm of Italian culture.
Come To live Italian is the call to action of Italia.it (Italian Minister of Tourism) to come and enjoy Italy beyond its well known iconic destination and live the flare of italian lifestyle amongst hidden gems of the beaten path.
A new brand book for italia.it an OOH campaign in AIrports and Iconic location around the world and the day-by-day management of content on social media.